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Whether you do search marketing on your own with the aid of SEO applications or someone else does it for you, it’s helpful to familiarize yourself with multiple categories of SEO. Needless to say, most popular SEO products and SEO companies will cover these stages from A to Z, because only a mixture of these 4 stages will result in a sustainable and influential SEO outils référencement program.
- Keyword research. This is typically the first SEO SEO Software level when fresh webmasters hear about SEO and subsequently search for key phrases to target. Some site owners try figuring out the best keywords manually but research suggests that SEO tools do the work much more powerfully.

Some SEO apps can be of use such as Google Keyword Tool, Rank Tracker and Wordstream, among others. These SEO tools generate a mass of profitable keywords which are being successfully used by your competitors or which are reliant on users’ real Google keywords. Some leading keyword analysis SEO software brands such as Rank Tracker, have 20 various keyword generation applications embedded into one SEO software brand this way you get a smart twenty-in-one SEO offer.

- Rank Monitoring. Once words are optimized for, site or blog owners sit back and wait for Google web spiders to evaluate the webpages. But waiting isn’t the sole thing it takes.

Educated site owners monitor the performance of every picked keyphrase with special SEO tools. And that’s where the rank tracking SEO apps come in handy. They often support keyword tracking dozens of large and small search engines (almost a thousand, as is the case with Rank Tracker) and help you track keyword in various search engines according to a bouquet of variables such as Keyword Efficiency Index, number of websites competing for the same keyword and the number of words that spiked to search engine top 10. Most of the best rank tracking SEO apps on the market work with the Google Analytics feature so that you can find out exactly how many website visitors landed on the site typing in the target keyword.

Most prominent rank checking SEO apps are Rank Checker by SEOBook.com and Rank Tracker by Link-Assistant.com.

- Onpage SEO. Have you ever done a thorough cleaning on your site? Website cleaning is the realm of onpage optimization – a subfield of search marketing that comes with a series of SEO tools that scrutinize your site to the last bit by means of deep page audits. Which criteria do these SEO apps verify? The list is impressive:HTTP status codes, broken links, Page size, Meta keywords, Link Value, Cache date in Bing, social media performance: Facebook, StumbleUpon, and others.

Should one run SEO Audits daily? That’s likely an overkill. But be sure to SEO-validate your site every time you make edits to your structure, remove pages, or redo your site. The nicest SEO software apps will enable you to audit your site offline, meaning that you fix the website before visitors and, most essentially, before search engine automatic indexers, get hold of it.

Some of the more prominent onpage SEO products on the market are WebSite Auditor, SEOMoz and Webside Grader.

- Backlink research. Why are strong link connections important in SEO? Because Google ranking metrics put a giant value on quantity and quality of links when ranking sites.

So you need to find lots of backlinks to see a surge in online rankings, and not just any links but links that are high quality and backlinks that are similar to your site topic. That’s where link checking SEO products such as Majestic SEO and SEO SpyGlass come handy. They pull an extensive number of quality links (up to 100,000 backlinks per search, in case of SEO SpyGlass), and allow you to trace how well or badly those backlinks do as time goes by.

So there is your SEO arsenal. Probably, you could also use link building SEO applications as well but SEO folks are of the opinion that that link exchange is not as relevant nowadays as compared to 5 years back.
Note that you can own the 4 types of SEO apps in a single bundle from the most popular SEO product providers.
Wish you lots of luck SEOing!